Vice President of Marketing
Jacki Polancic is the Vice President of Marketing for Cresset. With a background in both financial and creative industries, Jacki brings a fresh perspective to her marketing approach. She has built her career around a holistic marketing approach, bridging skills across strategy, digital, collateral, customer relationship management and sales.
Jacki previously served as Marketing Manager for HighTower Advisors where she led strategic marketing consulting across 50+ financial advisory practices on a national level. She was also influential in the development and evolution of marketing tools and technologies across an enterprise solution. Prior to joining HighTower, she focused on leading strategic corporate and community pursuits and implementing marketing efficiencies across multiple systems and services for CannonDesign. Previously, she worked for Astor Investment Management, a subsidiary of KCG, managing all marketing functions across print and digital, email and CRM solutions, thought leadership and more.
Jacki holds a Masters in Communication from Northwestern University and Dual Bachelors from the University of Illinois at Urbana-Champaign. She serves on the Advisory Board of The Norm Fund, a social media platform dedicated to turning volunteering into a social norm. In Jacki’s free time, you can find her reading, traveling or practicing her photography skills.