George Lujan, CFP® is an Associate Director, Wealth Advisor of the TRUE Cresset Sports + Entertainment division of Cresset Asset Management. TRUE Cresset Sports + Entertainment provides a comprehensive suite of wealth management services to a diverse roster of clients across sports, entertainment, and entrepreneurism. George works with clients and their families to identify and achieve their financial goals. Specifically, he assists in developing and implementing holistic financial plans tailored to clients’ goals and objectives.
George brings over 12 years of experience in the financial services industry and has been with TRUE Capital Management since 2011.
George earned his bachelor’s degree in business administration from the University of San Francisco and holds the Certified Financial Planner (CFP®) certification.