Built by clients, for clients
About Cresset
Private equity entrepreneurs Eric Becker and Avy Stein founded Cresset Capital Management with a vision to reinvent wealth management and with a firm belief that clients deserve better. Within the Cresset affiliates’ suite of offerings, Cresset Wealth Advisors provides individuals and families with access to deeply personalized, comprehensive wealth management services. Cresset Partners, its private investing arm, offers clients direct, often exclusive access to real estate, private equity and secondaries deals. Most recently, Cresset announced plans to launch Cresset Family Office, offering access to an industry-leading, multi-family office for clients whose enterprise is managing multigenerational wealth.
Our Story
Our Co-Founders, Eric Becker and Avy Stein, spent decades as private equity investors, during which they started, nurtured, and backed over 150 businesses and raised more than $8 billion in funding. Prior to Cresset’s founding, Eric and Avy each experienced a life-altering personal event—a family death and a life-threatening illness—that changed the way they thought about their contributions to society and creating an impact.
As they explored their options for managing their own family wealth, they were struck by the limitations of existing wealth management approaches. In response, they funded a year-long research program in order to gain a deep understanding of the wealth advisory industry and of how wealth has been created in North America. Their journey yielded several revelations:
- Personal wealth advisors do not typically offer the kinds of sophisticated advice and access to direct investments that have been available to Eric, Avy and their private equity colleagues
- The ecosystem of ideas, solutions, and sophisticated talent enjoyed by institutions and the very largest family offices is not broadly available to individuals, families, entrepreneurs and business owners
- Many investment options are fraught with conflicts of interest, lack of transparency, excess fees and a limited ability to outpace public market returns
- Digital reporting tools are not as simple and available as on-line shopping
As business innovators, Eric and Avy did what they knew best: they built an employee-owned platform to deliver on their vison. Cresset was born.
Cresset’s Guiding Principles:
- Truly put clients first
- Embrace fee-efficient public investment solutions
- Provide deep, comprehensive financial planning
- Access institutional-quality direct private investment opportunities in ways that are expressly tailored to the needs of individual investors
- Build a private firm in which employees act like owners because they are owners, and flexibility and customization replace bureaucracy and red tape
Cresset exists to deliver a highly personalized experience that provides individuals and families of all wealth ranges with unprecedented access to a range of sophisticated offerings and services.
In the short period since its founding, Cresset has grown to over $2 billion in assets under management. Cresset has more than 50 employees in four cities providing clients across the country with efficient market access, differentiated goals-based financial and wealth planning, investment advisory services, estate and wealth transfer planning, trust services, banking and lending, and direct access to private investments and state-of-the-art family office services. Cresset: A firm built by clients, for clients.
We welcome you to become part of our story. Please contact us at info@cressetwealth.com.
Click here to learn more about Cresset’s services.