Privacy Policy

This Policy describes how we collect, use, and share personal information when Cresset Providers provide services to clients. Cresset refers to Cresset Capital Management and its affiliates, including: Cresset Asset Management, LLC (“CAM”), a registered investment advisor that provides investment advisory, family office, and other services to individuals, families, and institutional clients; Cresset Partners, LLC (“CP”), a registered investment advisor that provides investment advisory services to investment vehicles investing in, among other asset classes, private equity, venture capital, private credit, and real estate; and Cresset Trust Company, LLC (“CTC”), a South Dakota-chartered public trust company that provides trust services to clients. Cresset.  CAM, CP, and/or CTC may be referred to as a “Cresset Provider,” the “Cresset Providers,” and/or “we,” or “us.”

Any person or entity to whom a Cresset Provider provides or provided services or products is a “client.” Prospects who share personally identifiable information with a Cresset Provider are also treated as clients under the Privacy Policy.


Financial companies choose how they share consumer’s personal information. Federal law gives consumers the right to limit some, but not all, sharing. Federal law also requires Cresset Providers to tell clients what we do with their personal information. This Policy describes how Cresset Providers collect, use, and protects client’s personal information when we provide services to clients and describes how Cresset collects and uses information when Users use the Website as well as Terms of use of the Website.  Please read this notice carefully to understand what we do.


Cresset Providers collect personally identifiable information from clients in the course of providing services. The types of personal information collected and shared depend on the services / products provided to the client. Information can include, but is not necessarily limited to, name and date of birth, social security number, marital status, contact information, account numbers, transaction history, income, payment history, employment history, assets, investment experience, risk tolerance, and account information, retirement assets, estate planning information, and family information.


Cresset Providers store, process, maintain, and use our clients’ personally identifiable information in order to provide clients support and services. Cresset Providers may share such information:

Clients cannot limit the above sharing.

Cresset Providers may share clients’ information with affiliates so that they may market to the clients. If we do so, federal law gives clients the right to limit such sharing. (State laws may give clients additional rights to limit sharing.) Please contact to request to limit sharing.

Cresset Providers do not jointly market with non-affiliates and do not share information with non-affiliates to market to clients, although a Cresset Provider may refer clients to a non-affiliate who a client may contact at their discretion.

Cresset Providers do not share phone numbers collected for SMS consent with third parties or affiliates for marketing purposes.


Cresset Providers take commercially reasonable steps to protect clients’ information from loss, misuse, unauthorized access, disclosure, or destruction in accordance with applicable law. No Internet, e-mail or electronic operating system is ever fully secure or error free, so please take care in deciding what information is provided to Cresset Providers.

Please note that Cresset Providers do not send emails to clients requesting billing, login, user ID or password information. If a client receives an email requesting personal or account information, login, or passwords purporting to be from a Cresset Provider, we strongly advise clients to verify such communication is from a Cresset Provider. We ask that clients report any suspicious communications to us.

Cresset Providers take commercially reasonable steps to ensure that information remains secure when it is disposed of after it is no longer required to be maintained. Such steps shall include shredding paper documents and records prior to disposal, requiring off-site storage vendors to shred documents maintained in such locations prior to disposal, and destroying data contained on electronic media in such a manner that the information can no longer be read or reconstructed.


We may, in our sole discretion, modify the Privacy Policy from time to time. If we make material modifications, we will notify all our clients as required by applicable law.


For Users who are California residents, California law may provide Users with additional rights regarding use of their personal information. Please see Privacy Notice-California below.


If you have any questions or comments about this Privacy Notice, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:



Cresset Asset Management, LLC
Attn: Compliance
444 West Lake St. Suite 4700
Chicago, IL 60606

QUESTIONS: If you have any questions, please contact our Compliance Department at or

Effective December 1, 2023

Privacy Policy – California

THIS PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements information contained in the Privacy Policy of Cresset and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). Cresset refers to Cresset Capital Management and its affiliates, including: Cresset Asset Management, LLC, a registered investment advisor that provides investment advisory, family office, and other services to individuals, families, and institutional clients; Cresset Partners, LLC, a registered investment advisor that provides investment advisory services strictly to investment vehicles investing in private equity and real estate; and Cresset Trust Company, LLC, a South Dakota-chartered public trust company that provides trust services to clients. Cresset may also be referred to as “we.”

We adopt this Privacy Notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this Notice.


We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular we may collect the following categories of personal information from our clients:

Category Examples Collected
A. Identifiers
Name, alias, postal address, unique personal identifier, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law
Includes marital status, age (40 years or older), citizenship, sex and, veteran or military status.
D. Commercial Information
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric Information
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voice recordings, iris or retina scans, keystroke, gait, or other physical patterns, and sleep.
F. Internet or other similar network activity
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. The only reason why “Yes” has been indicated is because we capture your activity on our Websites.
G. Geolocation Activities
Physical location or movements.
H. Sensory Data
Audio, electronic, visual, thermal, olfactory, or similar information. The only reason why “Yes” has been indicated is because we capture audio and electronic information through interactions.
I. Protected classification characteristics under California or federal law
Current or past job history or performance evaluations. The only reason “Yes” has been indicated is because we capture some job history.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other personal information
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Personal information does not include:

We obtain the categories of personal information listed above from the following categories of sources:


We may use or disclose the personal information we collect for one or more of the following business purposes:

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.


We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

CATEGORY A: Identifiers.
CATEGORY B: California Customer Records personal information categories.
CATEGORY C: Protected classification characteristics under California or federal law.
CATEGORY I: Professional or employment-related information.

We disclose your personal information for a business purpose to the following categories of third parties:



The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable request, we will disclose to you:

Deletion Request Rights: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable request, we will delete (and direct our service providers to delete) your personal information from our records unless an exception applies.

Please note that we may deny your deletion request if retaining the information is necessary for us or our service providers to:

Exercising Access, Data Portability, and Deletion Rights: To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us at the mail address or email address noted below.

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only submit a request for access or data portability twice within a 12-month period. Such request must (a) provide sufficient information that allows us to reasonably verify the person about whom we collected personal information or an authorized representative of the same, and (b) describe your request with sufficient detail that allows us to understand, evaluate, and respond to the request.

Please note that we cannot respond to requests or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Cresset will only use personal information provided in the request to verify the requestor’s identity or authority to make it. Making a verifiable consumer request does not require you to be a client or investor with us.

Response Time and Format: We endeavor to substantively respond to a verifiable California consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), Cresset will inform you of the reason and extension period in writing.

If you are a client or investor of ours, we will deliver our written response electronically (or mail if you have opted out of electronic delivery). If you are not a client or investor of ours, we will deliver our written response electronically or by mail. Please note that any disclosures we provide will only cover the 12- month period preceding our receipt of the verifiable request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing the request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not (a) deny California consumers goods or services, (b) charge California consumers different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, (c) provide California consumers with different level or quality of goods or services, or (d) suggest that California consumers may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, Cresset may offer Californians certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Participation in a financial incentive program requires CA Individual’s prior opt-in consent, which may be revoked at any time.


California’s “Shine the Light” law (Civil Code Section § 1798.83) permits Users of Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email using contact information provided in this Policy.


We reserve the right to amend this Privacy Notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

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