Event Date: 09/05/2024

Bridging Generations: The Future of Intergenerational Wealth & Culture Shifts

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Location: Virtual

Date: September 5, 2024

Time: 11:00 AM – 12:00 PM CT

9a PT | 10a MT | 12p ET

The American “great wealth transfer” is upon us as baby boomers, who currently hold 50% of all wealth in the United States, are passing down an unprecedented $84 trillion to their heirs. The implications for Gen X, Millennials. and Gen Z (or iGen) are massive, as this wealth transfer could dramatically change the financial futures of millions of households and impact how the generations relate to and perceive each other in the years to come.

Join us for an exploration into the future of intergenerational dynamics and cultural shifts shaping America as we welcome acclaimed author and social psychologist Jean Twenge. She will illuminate why the five leading generations think, live, and communicate differently, and how the impending wealth transfer will impact each generation. After undertaking a multi-year, in-depth study on 39 million people across generations, Twenge uncovers how changes in technology are the driving force behind each generation. She also explains why and how each generation thinks differently about a variety of issues including gender, politics, race, sexuality, marriage, and mental health. Delving into these differences, Twenge will address the profound impact of the impending wealth transfer on economic landscapes and intergenerational relationships.

Reflecting on key concepts from Twenge’s two latest books, iGen: Why Today’s Super-Connected Kids are Growing up Less Rebellious, More Tolerant, Less Happy—and Completely Unprepared for Adulthood and Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, Twenge shares ways to bridge generational divides. From Boomers to iGen (those born after 1995), the first generation to navigate adolescence in the digital age, Twenge believes that how you perceive each generation – as well as your own – impacts how you interact with them. Gain a better understanding of the unique characteristics of each generation, how technology has influenced behaviors, and how to create better connection and communication between generations.

Don’t miss this opportunity to gain profound insights into the future of America’s generational landscape and learn how to best prepare for the transformative changes ahead.

About Jean Twenge

Jean M. Twenge, Professor of Psychology at San Diego State University, is the author of more than 190 scientific publications and seven books, including Generations: The Real Differences between Gen Z, Millennials, Gen X, Boomers and Silents—and What They Mean for America’s Future and iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood. Dr. Twenge frequently gives talks and seminars on generational differences based on a dataset of 39 million people. Her audiences have included college faculty and staff, high school teachers, parents, military personnel, camp directors, and corporate executives. Her research has been covered in Time, Newsweek, The New York Times, USA Today, U.S. News and World Report, and The Washington Post, and she has been featured on Today, Good Morning America, CBS This Morning, Fox and Friends, NBC Nightly News, Real Time with Bill Maher, and National Public Radio. She holds a BA and MA from the University of Chicago and a Ph.D. from the University of Michigan. She publishes her latest analyses and updates on the Generation Tech substack.


Jean Twenge

Jean Twenge

Professor of Psychology at San Diego State University

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