Recorded on 03/27/2024

Building A Brand: How Poppi Co-Founder and Mom of Three Allison Ellsworth Launched a Soda Sensation

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Recorded on March 27, 2024.

Less than ten years ago, Poppi Co-Founder Allison Ellsworth was experimenting with natural soda recipes in her kitchen to cope with several health issues she’d developed. Fast forward to today and the result of those kitchen experiments – the prebiotic soda Poppi – is the number one best-selling soda on Amazon and the number one most watched Super Bowl commercial according to the audience analytics firm Samba TV.

In honor of women’s history month, we are thrilled to welcome Poppi co-founder Allison Ellsworth to talk about how she went from a career in the oil and gas industry to launching her own highly successful prebiotic soda company out of her kitchen – all while raising three young boys.

During this compelling conversation, Allison will discuss how she and her co-founder husband first got noticed by Whole Foods after launching their 25-calorie soda company with personal savings. Plus, they will discuss how partnering with Rohan Oza from Shark Tank led to a re-launch of their brand in 2020.  And finally, Allison – who was 9 months pregnant when she appeared on Shark Tank – will discuss how she has successfully been able to prioritize both motherhood and entrepreneurship at the same time.

As she works towards to acquire an ever-growing share of the $1 trillion dollar beverage market, Allison Ellsworth’s mission to “take on big soda” will offer lessons and inspiration for all of us.

About Allison Ellsworth

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients. Struggling with a variety of health issues, she created Poppi after discovering the health benefits of apple cider vinegar (ACV) and experimenting in her kitchen to make it taste great. From the farmers market to a shark tank deal and now in retailers nationwide, Poppi quickly became one of the fastest-growing non-alcoholic beverages in the U.S.

Ellsworth leads the Austin-based beverage company’s overall brand strategy and innovation. She pioneered the brand’s cultural cache and digital-first approach, attracting a loyal community of over 400K followers and celebrity brand fans including Noah Beck, Russell Westbook and J.LO. Within 24 months, Poppi was awarded BevNet’s “campaign of the year”, went viral on Tiktok with 1B+ page views, and ranked #1 on Amazon search for “soda”.


Allison Ellsworth

Allison Ellsworth

Co-Founder and Chief Brand Officer of Poppi

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