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How to Choose the Right Ultra-High-Net-Worth Wealth Management Firm

10 minute read

Choosing who to trust with your family’s financial well-being might feel like a monumental task. After all, your wealth management team is here to help you not only grow your wealth, but also protect and enhance your lifestyle and legacy. As an individual’s wealth grows, wealth management strategies become increasingly important and increasingly complex. For individuals or households with ultra-high-net-worth (UHNW), the stakes are even higher. Choosing the right ultra-high-net-worth wealth management strategy is essential not only for reaching financial goals, but for safeguarding your financial future.

This article will help you explore your options so that you can make an informed decision to support your goals and preserve your wealth for future generations. Whether you are considering a management firm, a specialized advisor, or an ultra-high-net-worth family office, it is essential to understand what each of these options brings to the table. Wealth management for UHNW individuals and families does not need to be stressful, and with the right guidance, you can navigate your many options with confidence.

Three Main Ultra High Net Worth Financial Planning Options

What is Ultra-High-Net-Worth Wealth Management?

Ultra-high-net-worth wealth management is an umbrella term for the various aspects of financial planning and management that ultra-high-net-worth individuals and households need to consider. Significant wealth requires greater attention to detail and sophisticated planning. Therefore, involving professionals can make life easier and help you to reach your financial goals more efficiently. UHNW wealth management can involve the following:

  • Investment Management. Ultra-high-net-worth investing comes with its own set of challenges. Experienced professionals can help manage assets effectively to achieve your short- and long-term investment goals.
  • Financial Planning. A comprehensive process of identifying financial goals and creating a plan of action to achieve them based on the client’s financial circumstances.
  • Risk Management. Identifying, assessing, and minimizing financial risk for ultra-high-net-worth individuals and families.
  • Estate Planning. Ultra-high-net-worth estate planning can be complicated, but it is crucial for preserving wealth and transferring that wealth across generations.
  • Tax Planning. Organizing finances and planning ahead to reduce tax burden.
  • Philanthropy. Helping you decide how and where to make philanthropic gifts.

These are some of the many financial considerations UHNW individuals need to be aware of, and the specific requirements of each should factor into what wealth management route you decide to take.

UHNW Management Firms vs. UHNW Advisors vs. UHNW Family Office

Here, we’ll cover the three main UHNW financial planning options:

  • Management firms
  • Advisors
  • Family Offices

Choosing the right option will depend on your family’s financial goals and the type of relationship you would like to have with your wealth management team. Before we discuss how to choose the right route for you and your family, let’s take a closer look at the differences between each option.

UHNW Management Firms

UHNW management firms offer a wide range of ultra-high-net-worth financial planning services. Ultra-high-net-worth wealth management firms provide access to a team of finance professionals in various disciplines, so that all your financial needs can be found under one roof. The best wealth management firms for ultra-high-net-worth individuals and families will offer the following:

  • Comprehensive and integrated services.
  • Stability and a commitment to fiduciary responsibilities, ensuring they serve in the best interests of their clients.
  • Exclusive investment opportunities.

However, they may lack the personalization that a smaller firm or an individual UHNW financial advisor can provide.

UHNW Advisors

If you’re looking for highly personalized and tailored advice, then it is worth considering how an ultra-high-net-worth financial advisor can support your needs. Ultra-high-net-worth advisors can provide:

  • Flexible, bespoke solutions, rather than more standardized options.
  • Specialized advice. Many advisors have expertise in specific areas, such as tax planning, estate planning, or investment strategies.

If you value flexibility and close working relationships, then the right choice for you might be a UHNW financial advisor, or a family office.

UHNW Family Offices

An ultra-high-net-worth family office is a private firm established to manage the wealth and other financial affairs of ultra-high-net-worth individuals and families, and it is a wealth management style that has been steadily increasing in popularity. Some major benefits include:
  • They are UHNW specific. Family offices are designed to cater to people with UHNW status, offering comprehensive wealth management and making them a great choice for complex financial situations.
  • Familial control. While there is plenty of guidance, UHNW family offices offer a great deal of control to the family, so you are in charge of how your wealth is handled.
  • Additional services. Family offices offer more than just UHNW financial planning, such as family governance, philanthropy management, and concierge services.

In some ways, they offer a middle ground between a larger wealth management firm and a financial advisor: comprehensive services alongside a flexible, tailored approach. When looking into ultra-high-net-worth family offices, you will come across these two types: 

  • Single Family Offices: As the name suggests, these serve just one family. While they may provide extreme personalization, they also tend to be quite expensive and are generally recommended for families with over $250 million in manageable assets.
  • Multi-Family Offices: These serve multiple families at once, generally with similar wealth levels and needs. Multi-Family Offices are more cost efficient, sharing the cost of a comprehensive suite of services among multiple families can be an effective solution.
Types of Family Offices

How to Choose the Right Ultra-High-Net-Worth Wealth Management Firm for You

Choosing the right path for you and your family may feel overwhelming, but we are here to help. Here are some key factors to consider:

Expertise and Specialization

Look at the track records of firms you are considering. Do they have experience with UHNW financial planning, specifically with families and individuals with comparable wealth levels to you and your family? Along similar lines, do they have access to top talent? You want to make sure that you feel confident in the people managing your wealth, and that their specializations match your needs.

Services Offered and Personalization

How comprehensive would you like the offerings to be? How tailored would you like the approach? Be sure to examine what ultra-high-net-worth services are offered and how they align with your financial goals.

Transparency and Communication

It’s important that any firm, family office, or advisor that you consider working with communicates clearly about their services, specializations, and expertise so that you can be sure your values are aligned. They should also be transparent about their fee structures, so you know upfront exactly how much you are expected to pay, and whether the value you place on the services offered matches the associated costs. These considerations are a good place to start in your search for the best wealth management firm for ultra-high-net-worth individuals and families. As you dive deeper, be sure to carefully evaluate any potential advisor, firm, or family office before making your decision. Part of your research should include understanding how fees for each option are structured.

Conclusion

Choosing the right UHNW wealth management plan is not only a personal choice, it is essential for reaching your financial goals and maintaining the health of your legacy. Whether you would like the broad, one-stop-shop approach of a large wealth management firm, the personal advice of a trusted advisor, or the variety, control, and personalization of a family office, working with professionals can help grow your wealth over time and simplify the ever-changing world of ultra-high-net-worth wealth management. For more personal assistance choosing the right ultra-high-net-worth wealth management strategy for you, schedule a founder call today!

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About Cresset

Cresset is an independent, award-winning multi-family office and private investment firm with more than $65 billion in assets under management (as of 1/15/25). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, giving you time to pursue what matters to you most.