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Reasons to Invest in Private Markets During Times of High Volatility

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Reasons to Invest in Private Markets During Times of High Volatility

Portfolios with Higher Allocations to Private Investments Outperform

Private market investing may offer benefits like an enhanced risk-return profile and further diversification for certain investors. Private markets represent a huge part of the overall market, as currently 87% of U.S. companies with greater than $100 million in revenue are private.(1) Noted in the chart, portfolios with increased private equity allocations have …

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Cresset is an independent, award-winning multi-family office and private investment firm with more than $60 billion in assets under management (as of 11/01/2024). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, giving you time to pursue what matters to you most.

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Cresset refers to Cresset Capital Management, CP Parent, LLC, and all of their respective subsidiaries and affiliates. Cresset Asset Management, LLC, also conducting advisory business under the names of Cresset Sports & Entertainment and CH Investment Partners, provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset Partners, LLC, provides investment advisory services strictly to investment vehicles investing in private equity, real estate, and other investment opportunities. Cresset Asset Management, LLC, and Cresset Partners, LLC, are SEC registered investment advisors.

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