Every leader imagines a business that aims to run smoothly, pursue sustainable growth, and build continuity beyond their direct involvement.
In this conversation, hosted by Cresset President Susie Cranston, entrepreneur and former Swiss Army officer Sam Goodner discusses a systems-driven approach outlined in Like Clockwork: Run Your Business with Swiss Army Precision. Drawing from experience building and scaling companies—including multimillion-dollar enterprises—as well as the discipline he developed serving with the Swiss Mountain Grenadiers, Sam offers a practical, human-centered roadmap for addressing operational challenges with greater clarity and intention.
Together, we’ll explore habits and frameworks that support organizational effectiveness, including:
- Leadership alignment that helps ground teams in shared purpose and direction
- Repeatable, resilient systems that allow businesses to run smoothly at scale
- Disciplined execution that supports more consistent implementation of strategy
- Cultural habits that reinforce trust, accountability, and adaptability
Sam’s perspective blends strategic insight with lived experience, offering tools relevant for founders, executives, and rising leaders alike. Join us for an engaging, applicable conversation on designing a business intended to operate more consistently and cohesively.
