The Long Game Book

From Cresset Founder Eric Becker

The Long Game

A Playbook of the World’s Most Enduring Companies

Learn the pivotal plays from Centurion companies that have defied the odds.
✓ Request free chapter of The Long Game
✓ Subscribe to Entrepreneurial Edge newsletter

By providing your email address, you consent to receive messages from Cresset regarding our services.
View our Privacy Policy.

Key Plays from The Long Game

The Long Game spotlights Centurion companies that have thrived for over a century. With exclusive access to influential CEOs, historians, and visionaries, Eric reveals the pivotal moves that turned these businesses into enduring global titans.

If you are a leader, founder, or one of the 580 million entrepreneurs with a dream to build a company with lasting impact, The Long Game is the playbook for you.

About the Author

Eric Becker is Founder and Co-Chairman of Cresset, an award-winning multi-family office with over $70 billion assets under management. Alongside Founder and Co-Chairman, Avy Stein, Eric shares his extensive experience advising founders, entrepreneurs, private equity partners, and ultra-high net worth families in addition to serving on the firm’s leadership team.

As Co-Founder of Sterling Partners, a value-added, growth private equity firm that raised eight funds with over $5.7 billion of capital, Eric has a long history of starting, backing, and nurturing companies.

Eric’s first love is his family, including his two sons, daughter-in-law, grandson and wife of thirty-seven years, Jill.

“I could not put down Eric Becker’s extraordinary book on how great companies endure through uncertainty and economic changes. The mystery of why some companies endure and others do not is brilliantly analyzed in The Long Game. I cannot recommend highly enough. A great read!”

“Success in business is all about recognizing opportunities (and danger signals) when they come along and responding appropriately. The insights that Eric Becker has gleaned from a cross-section of long-term wins help show how."

“In a world obsessed with instant gains and quick exits, The Long Game is a refreshing invitation to go deeper, think longer, and build something worth inheriting. Eric Becker’s lessons are eminently practical and undeniably profound.”

Cresset is an award-winning, independent, multi-family office, and private investment firm. We offer deeply personalized wealth management, investment advisory, and family office services to entrepreneurs, CEO Founders, and multi-generational families. Our goal is to reinvent the way you experience wealth by providing access to the talent, ideas, and investment opportunities available to the largest single-family offices and endowments.

Disclosure

The information contained in this material is not intended to provide professional investment, legal, or tax advice and should not be relied upon in that regard. While specific securities are mentioned, such references are made it is done so for illustrative purposes only. The contents hereof are not a recommendation of, or solicitation for, the subscription, purchase, or sale of any security or of any particular individual or company as an investment adviser and should not be used as the basis for making any specific investment, business or commercial decisions. Certain information contained herein has not been independently verified by Cresset. No representation, warranty, or undertaking, expressed or implied, is given to the accuracy or completeness of such information by Cresset or any other person. While such sources are believed to be reliable, Cresset does not assume any responsibility for the accuracy or completeness of such information. Cresset does not undertake any obligation to update the information contained herein, as it may be a snapshot in time. Sales of The Long Game could result in individuals within our organization receiving additional compensation.

USA TODAY: The Long Game was recognized on the USA TODAY’s Best-Selling Booklist by USA Today for the week of October 13-19, 2025 on October 22, 2025. Rankings are based on collected sales data from booksellers representing a variety of outlets by USA TODAY. Cresset paid no application fee to participate.

Amazon: The Long Game was recognized on the Best Sellers Ranks (BSR) by Amazon on October 22, 2025. Amazon calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR. Cresset paid no application fee to participate.

Audible: The Long Game was recognized on the Best Sellers Ranks (BSR) by Audible on October 22, 2025. Audible calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR. Cresset paid no application fee to participate.

Cresset was ranked fifth of All TOP Multifamily Offices (MFO) Competitors 2023, within the Charles Schwab Publication of Family Wealth Alliance’s The Landscape of Family Wealth: 2023 Report. Rankings were determined from a 48-question survey from 54 MFOs operating in the North American family wealth industry. The survey probed into business models, client engagement strategies, and key performance indicators. Schwab utilizes their primary research with a comprehensive review of secondary sources, which provided context and depth to their findings. Cresset paid no application fee to participate.