Family Office & Private Wealth Management

A family office is a private advisory firm that manages the full range of a family’s financial needs, including investments, estate planning, and philanthropy. Its goal is to grow, protect, and transfer wealth across generations through a holistic, personalized approach.

Private wealth management offers tailored financial services for high-net-worth individuals, covering investments, tax planning, and estate strategies. It helps optimize and preserve wealth through a personalized, integrated approach.

If your finances are complex and you value thoughtful, personalized guidance, private wealth management may be a good fit. It offers strategic support to help you make confident, informed financial decisions.

Cresset serves ultra-high-net-worth (UHNW) and multi-generational families, founders and entrepreneurs, family business owners, corporate executives, pre-liquidity and next-gen innovators, private equity and venture capital partners, women & wealth, professional athletes and entertainers, institutions, foundations and endowments. Most clients have complex needs, such as liquidity event planning, sophisticated tax and estate structures, or wealth that will pass across several generations.

Cresset is an independent, client- and employee-owned multi-family office with more than $260 billion in assets under management and advisement (AUM/AUA) as of 10/1/26. That total includes $88 billion managed by Cresset Asset Management and about $176 billion advised by Cresset Asset Management, Monticello Associates and The Connable Office. For UHNW families, Cresset combines access to private investment opportunities with the service model of a family office. Founders Eric Becker and Avy Stein lead the firm as Co-Chairmen, with Susie Cranston as CEO.

Ultra-high-net-worth (UHNW) usually describes individuals or families with $30 million or more in investable assets. High-net-worth (HNW) usually means $5 million or more in investable assets, not counting a primary residence. The difference matters because UHNW families typically need coordinated tax, estate, trust and private investment planning that goes beyond portfolio management, which is the value a multi-family office like Cresset is built to provide.

Yes. Cresset follows its True Fiduciary® Standards. In addition to having a legal obligation to put clients’ interests first, it also provides fee-only advice, does not accept commissions, and is independent of any bank, broker-dealer, insurance provider or custodian.

Cresset was founded by entrepreneurs Eric Becker and Avy Stein, and it is 80% owned by its clients and employees, enabling the firm’s interests to line up with the families it serves. Cresset combines family office services, such as tax, estate, trust, philanthropy, asset protection, and lifestyle support, with access to institutional-quality private investments that individual investors typically can’t reach, guided by True Fiduciary® Standards.

Cresset works with individuals and families who have $5 million or more in investable assets and typically provides family office services to clients with over $20 million, as well as founders and executives with significant pre-liquidity equity. Complexity matters alongside asset level. A pending business sale, concentrated stock, or multi-generational planning are common reasons families come to Cresset.

Cresset has offices in Chicago, Atlanta, Austin, Boca Raton, Boston, Charlotte, Cleveland, Dallas, Denver, Greenwich, Houston, Kalamazoo, Los Angeles, Menlo Park, Minneapolis, Naples, Nashville, New York City, Phoenix, Reston VA, San Francisco, Santa Barbara, Sioux Falls, Tulsa, Washington, D.C. metro area, and West Palm Beach.