What Entrepreneurs Need to Know About Working with a Business Lending Advisor

What to Know About Working with a Business Lending Advisor

By Alex Penning,  Managing Director, Head of Banking and Lending

As a business owner, your time is precious. You’re focused on growing your company — developing new products, taking care of customers, leading your team — and that’s exactly where your energy should go.

But when it’s time to raise capital, things can get complicated. Whether you’re hiring, launching something new, acquiring a competitor, or expanding into a new market, securing the right loan or credit facility is often critical. The problem? There are thousands of banks and lenders out there — over 4,000 banks and more than 1,400 non-bank lenders (such as private credit funds) in the United States alone. (SOURCE: FDIC, Preqin) Finding the right one for your business can feel overwhelming.

What Is a Business Lending Advisor?

A business lending advisor is your personal guide to the business lending world. They’re not a lender — they’re an advocate. Their job is to help you find the right type of loan from the right lender with the best possible terms, all while saving you time and effort.

Why You Shouldn’t Go It Alone

Think about it this way: You wouldn’t try to handle your company’s legal matters without a lawyer. You probably wouldn’t manage your personal investments without a financial advisor. So why take on something as complex as business financing without an expert in your corner? That’s where a business lending advisor comes in.

What a Lending Advisor Can Do for You

Here’s how a business lending advisor adds value:

  • Simplifies a Complex Process: They help you understand your options — traditional banks, SBA loans, private lenders, and more — and explain what’s best for your needs.
  • Creates a Strategy Based on Your Goals: Whether you need to manage cash flow or fund a big expansion, they help design a financing plan that fits.
  • Gets You Better Deals: Because of their experience and relationships, they often secure lower rates, better terms, and faster approvals.
  • Saves You Time: They manage the back-and-forth with lenders — the paperwork, negotiations, and follow-up — so you don’t have to.

When to Call a Business Lending Advisor

Here are a few situations where a lending advisor can be especially helpful:

  • Cash Flow – You need working capital to manage seasonal or unexpected cash flow gaps.
  • Purchase – You’re looking to buy a building, upgrade equipment, or purchase inventory.
  • Acquisition – You’re acquiring another business or expanding into a new region.
  • Liquidity – You’re planning a partner buyout or providing liquidity to shareholders.
  • Refinance – You’re considering refinancing or restructuring your current debt.

How to Choose the Right Partner

A great business lending advisor will:

  • Understand the full landscape of banks and lenders — not just one or two
  • Know how to navigate underwriting, term sheets, negotiations, and approvals
  • Keep you informed without pulling you into the weeds
  • Act as a true partner who puts your business goals first

The Bottom Line

A qualified business lending advisor takes the guesswork, hassle, and heavy lifting out of the borrowing process. With the right partner, you can secure capital more confidently — and get back to what matters most: running and growing your business.

Contact us to learn more about working with a qualified business lending advisor.

The information contained in these materials is not intended to provide professional, investment, legal, or tax advice and should not be relied upon in that regard. The contents of these materials are for general information only and are not provided with regard to your specific investment objectives, financial situation, tax exposure, or particular needs. The contents hereof are not a recommendation of, or solicitation for, the subscription, purchase, or sale of any security, including the fund(s) and/or investment products mentioned herein. Nothing contained herein should be used as the basis for making any specific investment, business, or commercial decision. You should carefully read the final prospectus, offering memorandum, organizational agreement, and/or other supplemental and controlling documents before making an investment decision regarding any particular security.

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About Cresset

Cresset is an independent, award-winning multi-family office and private investment firm with more than $65 billion in assets under management (as of 1/15/2025). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, giving you time to pursue what matters to you most.