From Cresset Founder Eric Becker

The Long Game

A Playbook of the World’s Most Enduring Companies

Learn the pivotal plays from Centurion companies that have defied the odds.
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Key Plays from The Long Game

The Long Game spotlights Centurion companies that have thrived for over a century. With exclusive access to influential CEOs, historians, and visionaries, Eric reveals the pivotal moves that turned these businesses into enduring global titans.

If you are a leader, founder, or one of the 580 million entrepreneurs with a dream to build a company with lasting impact, the long game is the playbook for you.

About the Author

Eric Becker is Founder and Co-Chairman of Cresset, an award-winning multi-family office with over $70 billion assets under management. Alongside Founder and Co-Chairman, Avy Stein, Eric shares his extensive experience advising founders, entrepreneurs, private equity partners, and ultra-high net worth families in addition to serving on the firm’s leadership team.

As Co-Founder of Sterling Partners, a value-added, growth private equity firm that raised eight funds with over $5.7 billion of capital, Eric has a long history of starting, backing, and nurturing companies.

Eric’s first love is his family, including his two sons, daughter-in-law, grandson and wife of thirty-seven years, Jill.

"Eric has developed an impeccable reputation with leaders from around the world. The insights he has laid out here have the power to propel businesses forward and beyond."

Cresset is an award-winning, independent, multi-family office, and private investment firm. We offer deeply personalized wealth management, investment advisory, and family office services to entrepreneurs, CEO Founders, and multi-generational families. Our goal is to reinvent the way you experience wealth by providing access to the talent, ideas, and investment opportunities available to the largest single-family offices and endowments.

Disclosure

The information contained in this material is not intended to provide professional investment, legal, or tax advice and should not be relied upon in that regard. While specific securities are mentioned, such references are made it is done so for illustrative purposes only. The contents hereof are not a recommendation of, or solicitation for, the subscription, purchase, or sale of any security or of any particular individual or company as an investment adviser and should not be used as the basis for making any specific investment, business or commercial decisions. Certain information contained herein has not been independently verified by Cresset. No representation, warranty, or undertaking, expressed or implied, is given to the accuracy or completeness of such information by Cresset or any other person. While such sources are believed to be reliable, Cresset does not assume any responsibility for the accuracy or completeness of such information. Cresset does not undertake any obligation to update the information contained herein, as it may be a snapshot in time. Sales of The Long Game could result in individuals within our organization receiving additional compensation.

Cresset was ranked fifth of All TOP Multifamily Offices (MFO) Competitors 2023, within the Charles Schwab Publication of Family Wealth Alliance’s The Landscape of Family Wealth: 2023 Report. Rankings were determined from a 48-question survey from 54 MFOs operating in the North American family wealth industry. The survey probed into business models, client engagement strategies, and key performance indicators. Schwab utilizes their primary research with a comprehensive review of secondary sources, which provided context and depth to their findings. Cresset paid no application fee to participate.

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