Dani Fitzgerald

Director, Private Wealth Client Service

Dani Fitzgerald is a Director of Private Wealth Client Services and has been with TRUE Cresset Sports + Entertainment for 7 years. Dani oversees Client Service for all TRUE Cresset Sport + Entertainment clients. With over a decade of experience in professional athlete client relations, Dani specializes in building and delivering personalized client experiences and solutions. She works with some of the most prominent names in professional basketball and takes pride in envisioning and executing customized financial strategies.

In addition to working directly with the firm’s top NBA players, she heads the TRUE Cresset Client Service team. In this role, Dani is dedicated to delivering an exceptional service and experience for all Sport & Entertainment clients, thereby ensuring that client needs and expectations are consistently met.

Prior to joining TRUE, she worked as a Client Service Coordinator at Wasserman Media Group. While at this leading sport agency, Dani worked extensively with professional athletes, managing their off-court initiatives and commitments. It was there that Dani developed a passion for working with athletes and being a part of each client’s journey. Her ability to manage client affairs and build trust with each of them has led to long-lasting and genuine relationships.

Dani lives in Los Angeles with her husband and two daughters. She graduated cum laude from the University of Michigan with a degree in Sport Management.

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