Cresset Welcomes $2 Billion Advisory Team to San Francisco Office

Heather Pelant previously served as a Partner and Managing Director at Baker Street Advisors.

SAN FRANCISCO – Feb. 26, 2026 – Cresset announced today that Heather Pelant has joined the firm as Managing Director, Wealth Advisor. She will advise ultra-high-net-worth families nationally as part of Cresset’s integrated multi-family office.

Pelant brings more than 25 years of experience in investment advisory and financial strategy. Most recently, she served as a Partner and Managing Director at Baker Street Advisors, where she was also on the Management Committee and advised on more than $2 billion of assets for ultra-high-net-worth families. Prior to that, she held senior leadership roles across wealth management and asset management, including Head of the Direct and Personal Investing Business at BlackRock, and Regional Vice President at Morgan Stanley, with global experience spanning San Francisco, Toronto, and Hong Kong.

Cresset’s independent, employee- and client-owned multi-family office model integrates investment advisory, private markets access, trust services, tax strategy, family governance, and other family office capabilities to provide coordinated, long-term guidance.

“Cresset was built from the ground up to serve families with increasingly complex financial lives,” said Cresset President Susie Cranston. “Heather exemplifies the caliber of client-first fiduciary we seek — deeply experienced, culturally aligned, and committed to delivering comprehensive advice tailored to each family’s objectives.”

Pelant is also Co-Founder of Project Worth, an initiative designed to build women’s capabilities related to money, investing, and wealth management, and she is a frequent speaker at women-focused business and financial forums.

“Cresset combines institutional depth with a truly client-first mindset,” Pelant said. “I was drawn not only to the firm’s multi-family office platform and long-term ownership structure, but also to its culture that values diverse perspectives in leadership. For many of the families I serve — including women who are founders, inheritors, and financial decision-makers — that depth of representation and alignment matters.”

As families navigate liquidity events, concentrated positions, and generational wealth transfer, demand continues to grow for integrated advice that coordinates investment strategy, planning, and family office services under one aligned platform.

Pelant earned an MBA from the Kellogg School of Management from Northwestern University, a Master of Arts in Asian Studies from the University of Hawaii, and a Bachelor of Arts in Asian Studies from the University of Victoria, Canada. She also holds the CERTIFIED FINANCIAL PLANNER™ designation.