Recorded on 12/16/2025

Designing Legacy: Purpose, Foresight, and Philanthropy Across Generations

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Recorded on December 16, 2025.

This conversation with philanthropist, investor, and experienced convener Susan Crown offered a thoughtful look at what it means to give with intention in a world defined by speed, complexity, and constant change. In conversation with Jessica Malkin and Whitney Webb, Crown shared the experiences that shaped her approach to systems-level philanthropy, the early “blank-sheet” formation of the Susan Crown Exchange (SCE), and the practical disciplines that help families align their giving with purpose across generations.

Key Themes

From Writing Checks to Engaging in the Work of Change
Crown traced a formative early-career lesson: even seemingly “simple” problems often require baseline data, deep research, and sustained commitment. The conversation suggested that philanthropy often involves more than generosity, calling for informed action, energy, and time.

Building a Philanthropic Model From a Blank Sheet
In founding SCE, Crown described the rare opportunity to start de novo and ask, “What are some of the most pressing issues of our day, and how can capital be deployed thoughtfully?” She emphasized the role of a small, open-minded board as a collaborative thought partner, creating space for honest debate, ongoing learning, and clear-eyed decision-making.

Learning as Strategy: Read Widely, Listen Deeply, Map the Landscape
When exploring new issue areas, Crown shared an approach she has used repeatedly: read broadly, speak with practitioners and researchers, and use each conversation to expand perspective. That learning is then translated into a “landscape analysis,” helping identify areas where early investments may play an important role, particularly when a field is still emerging.

Social-Emotional Learning as Teach- and Learnable Life Skills
A core portion of the conversation focused on social-emotional learning (SEL) and the idea that life skills linked to long-term success can be taught. Crown highlighted competencies that frequently appear across youth work, including emotion management, empathy, teamwork, perseverance, initiative, and problem-solving, and discussed how SCE contributed to structure and shared language in an emerging field.

Convening to Extend Learning and Collaboration: The Challenge Model
Crown described SCE’s “Challenge Model,” which convenes frontline youth-serving leaders to surface practices, identify common themes, and translate insights into tools that can be shared more broadly. Beyond what the model produces, she underscored what it supports: peer community, respect for practitioner expertise, and an experience many participants have described as affirming when funders listen first.

Digital Well-Being: Staying Even-Keeled in a Tech-Here-to-Stay World
Rather than framing technology as purely good or bad, Crown advocated for realism and agency. Technology is not going away, so the focus becomes helping young people and families take an intentional approach to device use. She pointed to investments focused on research and youth voice, including efforts related to digital thriving, mental well-being, and youth-informed policy conversations around phone use and constant connectivity.

Next-Generation Philanthropy: Lead With the Why, Keep Bureaucracy Light
In response to audience questions about engaging younger family members, Crown encouraged hands-on “learning by doing,” including passion projects, frontline exposure, and smaller discretionary programs where next-generation participants articulate their rationale and exercise real agency. She emphasized minimizing unnecessary process and emphasizing purpose, so engagement feels substantive rather than performative.

Families, Legacy, and Difference: Making Space Without Directives
Crown challenged the idea that giving together automatically keeps families connected, suggesting instead that families maintain connection through unconditional support, respect, love, and acceptance. Philanthropy can serve as an expression of shared values when next-generation perspectives are welcomed without being forced into alignment, including when political viewpoints differ.

Adaptability and the Next Frontier: Truth, Trust, and AI
In closing reflections, Crown emphasized adaptability as an increasingly important leadership quality in today’s world. She also pointed to a growing civic challenge: in an AI-enabled environment where images and words can be manipulated convincingly, truth becomes harder to verify and more important to protect. The call to action was not fear, but awareness, curiosity, and the discipline of stepping outside echo chambers to remain grounded in reality.

About Susan Crown

Susan Crown is a business executive and philanthropist with a strategic, results-oriented approach. She is Chairman of Owl Creek Partners, Chairman and Founder of the Susan Crown Exchange (SCE), and Chair Emeritus of Rush University Medical Center and Rush University System for Health.

Owl Creek Partners is a private equity company with focused investments in real estate, securities, educational services, manufacturing, and consumer products. The Fund seeks opportunities to invest with female leadership, although the primary objective is to participate in companies and funds in new markets with high potential.

Unlike most foundations, SCE uses “the exchange model” - a non-traditional approach to grantmaking by fostering partnerships and collaborations to create social change. SCE’s mission is to help youth develop the skills needed to thrive in a rapidly changing, highly connected world. SCE is focused on three areas: Social and Emotional Learning, Tech and Society, and Youth Sports as a channel to support the development of lifelong skills. These programs are carried out by convening and supporting the best and brightest in each area and sharing learnings with the field at large.

Rush is an academic health system whose mission is to improve the health of the people and the diverse communities it serves through the integration of outstanding patient care, education, research, and community partnerships. The Rush system comprises Rush University Medical Center, Rush University, Rush Copley Medical Center, and Rush Oak Park Hospital, as well as numerous outpatient care facilities. Susan led a $1 billion effort to transform the medical center campus, including the development of Chicago’s first LEED-certified hospital, which won the World Architecture Prize for best designed health care facility in 2014.

She is the first woman board member of Illinois Tool Works (ITW), a multi-faceted manufacturing and engineering business with a market cap in excess of $75 billion. She also serves as a board member of Northern Trust Corporation and formerly served as a director of Baxter International.

Susan Crown graduated with honors with a B.A. from Yale University, earned an M.A. from New York University, and attended the Kellogg School of Management at Northwestern University. She has been married for more than 40 years to William C. Kunkler III. They have two adult children.

*Third-party prepared biographies are provided for informational purposes only; Cresset does not validate their accuracy or completeness.

Featuring

Susan Crown

Susan Crown

Visionary Philanthropist, Investor, and Founder of the Susan Crown Exchange

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