Private Placement Life Insurance Guide

Private Placement Insurance Guide

By Aidan Elliott, Director, Alternative Insurance Solutions with Ben Rainey of WealthPoint.

Instead of investing in general accounts of life insurers or in state registered mutual funds my fiduciary mindset led me to realize that the cash value within life insurance policies would be more optimally managed by investment professionals. However, the solution I was looking for had already been developed in the early 80s. As Charles Duell purportedly said during his tenure as United States Commissioner of Patents in 1889,“Everything that can be invented has been invented.” The same was already true of my idea. This invention is Private Placement Life Insurance or PPLI.

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Cresset is an independent, award-winning multi-family office and private investment firm with more than $45 billion in assets under management (as of 04/01/2024). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, giving you time to pursue what matters to you most.

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