Recorded on September 5, 2024.
The American “great wealth transfer” is upon us as baby boomers, who currently hold 50% of all wealth in the United States, are passing down an unprecedented $84 trillion to their heirs. The implications for Gen X, Millennials. and Gen Z (or iGen) are massive, as this wealth transfer could dramatically change the financial futures of millions of households and impact how the generations relate to and perceive each other in the years to come.
Explore the future of intergenerational dynamics and cultural shifts shaping America with acclaimed author and social psychologist Jean Twenge. Twenge illuminates why the five leading generations think, live, and communicate differently, and how the impending wealth transfer may impact each generation. After undertaking a multi-year, in-depth study on 39 million people across generations, Twenge uncovers how changes in technology are the driving force behind each generation. She also explains why and how each generation thinks differently about a variety of issues including gender, politics, race, sexuality, marriage, and mental health. Delving into these differences, Twenge addresses the profound impact of the impending wealth transfer on economic landscapes and intergenerational relationships.
Reflecting on key concepts from Twenge’s two latest books, iGen: Why Today’s Super-Connected Kids are Growing up Less Rebellious, More Tolerant, Less Happy—and Completely Unprepared for Adulthood and Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, Twenge shares ways to bridge generational divides. From Boomers to iGen (those born after 1995), the first generation to navigate adolescence in the digital age, Twenge believes that how you perceive each generation – as well as your own – impacts how you interact with them. Gain a better understanding of the unique characteristics of each generation, how technology has influenced behaviors, and how to create better connection and communication between generations.
Don’t miss this opportunity to gain profound insights into the future of America’s generational landscape and learn how to best prepare for the transformative changes ahead.
