Lessons from the Racetrack: How to Survive During Times of Disruption with Legendary Racecar Driver Lyn St. James

Diane Fitzgerald’s background with cars, motorcycles, not-for-profits and small businesses is extensive. It is only exceeded by her passion for the car culture…well, vehicle culture because that includes motorcycles and scooters.

Touring, buying & selling, collecting, restoring and driving are all part of that passion. Mentoring is, too. Along the way, opportunities to work in the collector car industry were too good to pass up!

Diane is an avid microcar and motorcycle enthusiast and has travelled the world by two-, three- and four-wheels, often to exotic places like Vietnam, Brazil, Ethiopia, Thailand, Botswana, Japan, Turkey, Bhutan and India. In between her active hobbyism, Diane used her two Visual Arts degrees and one MBA to build her world that blended the experiences of corporate, small business and not-for profits. Fruit of the Loom, Andersen Consulting, Lotus Tours, The Habitat Company and Marwen Foundation each provided lots of experience in new business development, project management, marketing & communications, operations and fundraising. Almost 20 years on the Boards of car museums and car clubs fueled her passion for the hobby.

As president of Lotus Tours, an international motorcycle touring company owned and operated by Diane and her husband Burt Richmond, she managed the operations & logistics side of the business with a Chicago-based team. Their Milan, Italy garage stored their fleet and staged the beginning point of their European tours. When she wasn’t planning tours in the United States and Central America, she was leading groups on Ducatis and Hondas in The Alps, Tuscany, Corsica & Sardinia, The Pyrenees of Spain & France and on special C-level motorcycle tours in the United States.

Notably, Diane Fitzgerald was the president of the RPM Foundation for many years, an entity of America’s Automotive Trust. The RPM Foundation is a services providing, resource sharing, grant-giving organization that accelerates the growth of the next generation of automotive Restoration and Preservation craftsmen through formal training and Mentorship.

So, what’s in the garage? Their collection is mostly vintage microcars and motorcycles and numbers about 39, although that’s defied with a 1949 MG TC, 1953 Studebaker, 1964 Corvair and 1974 BMW. Just added to the collection is a 1992 Mazda Miata that is giving the BMW a lot of weekend-driving competition.

Diane & Burt live in a landmark home in historic Old Town Chicago, which they fully renovated to its 1882 glory. It is one of the several commercial and residential historic restoration projects they have tackled over the years. Heritage is in their blood.